nahla: A culinary Journey through the Middle East
At Hubert + Partners, we craft concepts with depth, vision, and originality. This philosophy shaped our collaboration on nahla, a bold gastronomy venture led by a private investor in Istanbul, Turkey.
Nahla is more than a restaurant—it’s a culinary journey through the Middle East, blending flavors, traditions, and immersive brand experiences. The name, meaning the first drink of water or water in the desert, symbolizes richness, discovery, and the essence of hospitality. As part of our involvement, we led the name-finding process, ensuring it aligned with the cultural and conceptual vision of the brand.
We joined nahla in its early ideation phase, working closely with the investor to shape a structured concept. From branding and positioning to naming and food strategy, every element was designed to create an authentic yet modern experience. The culinary approach honors tradition while introducing contemporary twists, and the interior strategy blends natural textures, warm lighting, and refined imperfections to create an atmosphere that feels both immersive and welcoming.
Bringing all of this together, we developed a compelling presentation to engage potential partners and investors, ensuring the concept was communicated with clarity and impact.
nahla is designed to slow people down, awaken their senses, and transport them through flavors and culture. Every detail—from food presentation to the curated space—tells a story. More than just a dining experience, it’s a moment, a journey, and a redefinition of Middle Eastern gastronomy.
We believe in challenging the ordinary to create something truly special. nahla does just that. The journey is only beginning.