Low G’s Room: Reimagining a Hanoi Memory in 3D

We received a cool brief: to rebuild the old room of a well-known Vietnamese rapper Low G, not merely as a 3D model but as an interactive online experience. The space was more than four walls; it held a sense of nostalgia, a fragment of cultural memory that resonated deeply with those who grew up in Vietnam in the early 2000s.

The client came to us with a clear concept and a dream of bringing that memory to life digitally. Our challenge was to transform that nostalgia into a fully functional and immersive microsite, combining technology, storytelling, and emotion into a cohesive experience.

Given the tight timeline of just over a month, our approach had to be both strategic and efficient. After debriefing, we decided to build an interactive 3D website that recreated the original space while integrating subtle gamified features. The goal was to make users feel as if they were stepping into a small digital world, a room filled with echoes of Hanoi in the early 2000s, reflecting the city’s creative pulse and deep cultural heritage.

From concept development to execution, every decision focused on balance: maintaining strong visual quality while ensuring smooth performance across browsers. The final result allowed visitors to move freely through the recreated room, interact with familiar objects, and immerse themselves in the sights and sounds of that time.