Not every Business needs to be a Unicorn

When I first started, I had the same ambition as many first-time founders: build something massive, change the world, chase exponential growth at all costs. But looking back, I realize a lot of that drive came from lack of experience. Over time, I learned that bigger isn’t always better—and that success isn’t about chasing unicorns, but about building businesses that actually work for you, not the other way around.

These days, every venture I build has a clear business purpose. Some focus on long-term stability, like setting up a strong headquarters that brings together different expertise—not just for efficiency, but as a solid foundation to grow other businesses. Others are all about generating private cash flow, ensuring financial security without taking on unnecessary risk. And then there are the high-growth ventures—more risk, but also the potential for bigger rewards. Together a well-balanced cocktail.

That’s also why diversification plays a big role in how I build. Our companies aren’t all tightly connected in a network or dependent on each other. Instead, we operate across different industries and models, spreading risk while generating multiple income streams. If one market slows down, the others can keep things moving.

For me, the sweet spot isn’t about chasing endless scale—it’s about building businesses that are profitable, sustainable, and rewarding to run. Profit isn’t just a number; it’s what makes life easier, more enjoyable, and gives you the freedom to focus on what actually matters.

I don’t want to hustle endlessly to build the next big thing. Instead, I want to create businesses that enable a stress-free, fulfilling life. Life shouldn’t just be about work—there should be time to enjoy it too.

It took me more than 10 businesses and hitting my late 30s to really understand this. Now, I strategize every step I take—not because I want to work harder, but because, honestly, I don’t want to work at all. But that’s a topic for another blog post.