Trend Journal
Expanding Perspectives in Investment
Trend Journal is an internal publication created for an investment group operating in property, retail, hospitality, and lifestyle, offering a curated overview of global trends that influence and shape these industries. Designed as an inspirational tool, it provides exposure to emerging concepts, innovative business models, and creative solutions from around the world. The journal serves as a window into the future, helping decision-makers and industry professionals expand their thinking, explore opportunities, and anticipate shifts in consumer behavior.
Our role in this project was to conceptualize, structure, and design the journal to ensure a seamless blend of strategic insights, engaging storytelling, and visually compelling content. With a deep understanding of market movements and creative industries, we assembled a comprehensive selection of case studies, innovations, and disruptive ideas, covering everything from architecture and urban development to cutting-edge retail experiences, sustainable initiatives, and hospitality trends.
The journal is enriched with interactive elements, including augmented reality (AR) activations via iPhone and Instagram, allowing readers to engage with dynamic content beyond print. By integrating these digital touchpoints, the experience becomes more immersive, making trend exploration more tangible and accessible.
Beyond serving as a trend radar, the Trend Journal is designed to challenge conventional perspectives and stimulate fresh thinking within the organization. By fostering a culture of curiosity and innovation, it empowers the investment team to think beyond traditional boundaries, adapt to market evolutions, and stay ahead in a rapidly changing business landscape.