Hubert.Studio

Gaming is now the world’s most powerful entertainment industry, generating over 187 billion USD each year, more than film and music combined. Its true strength lies in time and culture, not just revenue.

Players spend around nine hours weekly in games, and for Gen Z and Gen Alpha, platforms like Roblox, Fortnite, and Minecraft are where they connect, create, and belong. These worlds blend entertainment, commerce, and community in one space. For brands, gaming is the next frontier of engagement, turning passive audiences into active participants through interaction and play.

The attention game has changed.
Social media and ads compete for quick bursts of focus, while gaming captures time. It offers immersion, interaction, and measurable engagement. With more than 3 billion players worldwide, gaming now drives cultural trends across music, fashion, and lifestyle. For brands and IP owners, entering this space is no longer optional. It is essential.

After more than two decades working across branding, creativity, technology, and digital media, moving into gaming was a natural evolution. We had already started building branded games behind the scenes, combining storytelling, design, and gameplay.
Hubert.Studio was founded to take that experience further, creating a dedicated home for game design, development, and creative technology under our broader group.

Every game we create starts with strategy.
We define the objectives, audience, and business logic. Then we design gameplay, world, and economy to make it engaging, scalable, and measurable. Creativity and strategy work side by side, turning ideas into meaningful interactive products.

Our process is built for clarity and speed.
It starts with insight and strategy, defining who we are building for and why it matters. Then comes concept development, where we shape the story, tone, and creative world.
Once the concept is approved, our team moves into production with 3D modeling, environment design, scripting, interface design, testing, and polishing.
After launch, we manage live operations, community activations, and updates to keep each game alive and evolving.
We do not just build games. We build ecosystems that grow with their players.

With a growing team of developers, artists, and strategists across Vietnam, Europe, and South America, Hubert.Studio is expanding quickly.
We are developing new titles, collaborating with global brands, and shaping what branded play can look like in the years ahead.

We create to play.