Hallenstadion Zurich

We refreshed Hallenstadion’s corporate identity while keeping its logo and typography intact—strengthening its brand presence while staying flexible for any event, artist, or campaign.

Instead of a strict design system, we built one that works for the team. It keeps branding consistent but easy to use, no design degree required. The result was a structured yet adaptable identity that brings clarity, enhances communication, and ensures every event still feels like its own.

Hallenstadion Zürich needed a way to streamline all its public communications without losing its identity. With materials coming from multiple booking agencies, sales teams, and internal departments, the brand felt scattered, and its presence across platforms lacked consistency.

We created a design system that brought everything in sync—keeping external assets cohesive while ensuring internal messaging stayed clear and on-brand. Now, Hallenstadion’s identity is instantly recognizable, structured across all platforms, and built to support every aspect of its operations.

We created a flexible yet structured design system as the foundation of Hallenstadion Zürich’s identity. Inspired by the venue’s architecture, we introduced a hexagonal design language with rounded corners—brought to life through rotations, 3D extrusions, and perspective shifts. This layered system keeps branding consistent while allowing creative freedom, seamlessly organizing backgrounds, photo masks, and logo overlays into a cohesive visual experience.

In addition to the general corporate identity, we designed logos for the VIP sections: LOGE, STARLOUNGE, and STUDIO. Each title featured the headline font in uppercase, artistically adapted to reflect the character of its respective space. This dynamic approach ensured that while each area retained its unique branding, it harmonized with Hallenstadion’s overall visual identity.

An integral part of the corporate identity was the development of custom iconography. We crafted over 50 hand-tailored icons and pictograms, enhancing the visual communication across signage, social media, and the website. These elements not only unified the brand but also enriched the user experience, making information more accessible and engaging.

We designed print ad templates and refined layouts for presentations, the annual report, factsheets, and marketing materials to align with the new corporate identity. A comprehensive brand book set clear guidelines for social media and design, giving the internal team the tools to maintain a strong, consistent presence across all channels.

The brand refresh for Hallenstadion Zürich successfully modernized its corporate identity while honoring its rich heritage. By crafting a versatile design system that creatively employed hexagonal shapes, we enhanced visual communication and ensured that the venue’s identity is both instantly recognizable and adaptable to its diverse range of events.

By establishing this structured approach, we enhanced audience recognition and solidified Hallenstadion’s position as a leading venue for live entertainment in Zurich.