Café Carré

Developed under Oasis Hospitality Group, co-founded by the minds behind Hubert & Partners, this project showcases our expertise in company building, brand positioning, supply chain management, and customer experience design. Every step, from identifying market gaps to launching a fully operational business, was strategically planned to ensure long-term success in Saigon’s competitive F&B landscape.

Opening a French-inspired bistro in Saigon required more than just a great idea; it needed a solid foundation. We started with extensive market research, identifying gaps in the city’s café scene and understanding customer preferences. Our team analyzed Saigon’s evolving food culture, balancing global trends with local tastes. The result? A concept that felt fresh, authentic, and perfectly suited for its audience.

A great café is built on more than aesthetics—it needs strong operations. As part of Oasis Hospitality Group, we structured the business strategically, securing a prime location in Union Square Vietnam, assembling a skilled team, and crafting an efficient operational framework. Recruiting the right people was key, from baristas and chefs to front-of-house staff who embodied the brand’s personality.

Café Carré had to be instantly recognizable. We developed a refined yet welcoming brand identity, from the logo to the curated interior details. The furniture, menu boards, tableware, and packaging were all designed to create an authentic bistro feel. The menu itself went through multiple tastings, ensuring a perfect balance of French classics and Vietnamese influences, with a carefully selected wine and cocktail list to complement the experience.

We didn’t push a big marketing strategy—Café Carré was designed to feel inviting enough that people naturally wanted to share it. Before the doors even opened, we created AI-generated visuals in-house to spark curiosity and set the mood. This helped build early momentum and gave people something to talk about.

Once we opened, influencers and tastemakers started dropping by, sharing their experiences and making the café part of their content without us having to ask. Social media became an extension of our brand, with beautifully shot images, casual videos, and authentic posts spreading organically. We also made sure every detail—coasters, takeaway packaging, in-store moments—felt like part of the experience, so that every visit was worth capturing. It all came together naturally, building a community rather than just a customer base.

Café Carré was never just a launch project; it’s a growing brand under Oasis Hospitality Group. Our ongoing advisory work ensures smooth operations, continuously optimizing workflows and enhancing the customer experience. We analyze trends, track sales data, and refine strategies to keep the café dynamic and relevant. Looking ahead, we are exploring opportunities for future growth while maintaining the intimate, high-quality experience that defines Café Carré.