Café Carré: Built to Evolve

There’s no such thing as a “final” menu.
No such thing as the perfect product photo.
No logo that stays untouched forever.

Café Carré proves that, in the best possible way.

Over the past year, it’s grown from a concept on paper into one of Saigon’s most recognized terraces. But it didn’t all fall into place overnight.
We tweaked the menu. Reshot the products. Reworked the design. Again and again.
And with every round, the idea became more itself.

And now, you can feel it.
Café Carré is starting to look, taste, and feel like what we always imagined.
But the truth is: there’s no such thing as a one-time launch.
From day one, it wasn’t built as a finished product.
It was shaped as something that could evolve.

Created under Oasis Hospitality Group, by the same team behind Hubert & Partners, this café was never just about cocktails, croissants and coffees. The goal was to build a scalable concept that still felt personal. A space that was intentional, but easy. Strategic, but soft enough that people would snap a photo of their matcha on a Tuesday and linger just a little longer on the terrace. Just because it felt good to be there.

And that took time.
The menu changed.
Swapped ceramics. Rewrote website lines.
Even the drinks. Some cocktails or iced teas that didn’t exist three months ago are now bestsellers.
Some of our favorite things weren’t even part of the original plan.

We’re still editing, really.
It’s not finished. And maybe it never will be.
That’s the point.

The charm is in the adjustments.
In the willingness to stay in motion. That’s how a brand becomes more than a pretty place.
That’s how Café Carré became a terrace people return to.

It’s still growing. But now it feels like it’s moving with its own rhythm.
And that might be the clearest sign of all:

We’re getting closer to what it’s meant to be.