Grove Fresh – Retail Concept
Grove Fresh is redefining its retail experience, transitioning from a traditional fruit and vegetable retailer into a modern organic convenience store. This transformation reflects the growing demand for health-conscious, high-quality, and convenient retail solutions, positioning Grove Fresh as a forward-thinking brand in Vietnam’s evolving consumer landscape.
We worked closely with Grove Fresh’s leadership to shape a retail concept that aligns with both market potential and the brand’s long-term vision. By assessing industry trends, consumer behavior, and competitive positioning, we developed a structured approach that enhances the brand identity, product strategy, and in-store experience. The concept integrates fresh produce, curated convenience items, and organic lifestyle products into a seamless and engaging retail environment.
To ensure a consistent and compelling experience, we guided the store design, layout strategy, and merchandising direction, working alongside interior designers to create a space that balances functionality with an inviting atmosphere. This strategic transformation strengthens Grove Fresh’s market position while setting a foundation for future growth and scalability.